advertising retention


advertising retention
рекл., псих. запоминаемость рекламы (длительность сохранения определенной рекламы в памяти потенциального потребителя)
See:

Англо-русский экономический словарь.

Смотреть что такое "advertising retention" в других словарях:

  • retention — /rɪ tenʃən/ noun keeping the loyalty of existing customers, as opposed to acquisition, which is the action of acquiring new customers (both can be aims of advertising campaigns) ▪▪▪ ‘…a systematic approach to human resource planning can play a… …   Marketing dictionary in english

  • retention — /rɪ tenʃən/ noun the act of keeping the loyalty of existing customers, as opposed to acquisition, which is the act of acquiring new customers (both can be aims of advertising campaigns) ▪▪▪ ‘…a systematic approach to human resource planning can… …   Dictionary of banking and finance

  • Network Advertising Initiative — Website http://www.networkadvertising.org The Network Advertising Initiative is an industry trade group formed in 1999 that develops self regulatory standards …   Wikipedia

  • Legal advertising — is marketing by law firms and attorneys.Marketing and advertising by lawyers in the United StatesThere is no standard definition of what constitutes legal advertising. [There is no definition for it in Ballentine s Law Dictionary, nor at a search …   Wikipedia

  • AOL — For other uses, see AOL (disambiguation). AOL Inc. Type Public company Traded as NYSE: AOL …   Wikipedia

  • Interference theory — Contents 1 History 2 Proactive Interference 2.1 Proactive Interference with Single and Multiple Lists 2.2 Proactive Interference and Context …   Wikipedia

  • Mass surveillance — A closed circuit television camera. Mass surveillance is the pervasive surveillance of an entire population, or a substantial fraction thereof. Modern governments today commonly perform mass surveillance of their citizens, explaining that they… …   Wikipedia

  • Criticism of Google — Main article: Google Criticism of Google includes possible misuse and manipulation of search results, its use of others intellectual property, concerns that its compilation of data may violate people s privacy, possible censorship of search… …   Wikipedia

  • Market segmentation — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Effective frequency — In advertising, the effective frequency is the number of times a person must be exposed to an advertising message before a response is made and before exposure is considered wasteful.The subject on effective frequency is quite controversial. Many …   Wikipedia

  • Customer engagement — (CE) refers to the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer or company led and the medium of engagement can be on or offline. Unlike marketing terms such as… …   Wikipedia

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